Second Street Master Class
Join us to learn how to master revenue generation and audience engagement with promotions and email.
Set Yourself Up for Success
Join us for the Second Street Master Class to learn what your media company should be prioritizing in 2021. Based on industry trends, we’ll share the biggest opportunities for driving new revenue and engaging your audience with promotions and email. Plus, we’ll share amazing case studies and you’ll hear directly from Second Street partners.
4 days
11 speakers
5 topics
Fine Tune Your Best Of Strategy to Maximize Revenue & Engagement
March 02, 2021, 07:00 PM
Julie Foley, Sara Gilbert & Matt Hummert
Why Email is Critical to a Results-Generating Promotions Strategy
March 04, 2021, 07:00 PM
Tim D'Avis & Jennifer Williams
Upland Second Street & Beasley Broadcast Group
Maximize Revenue & Renewals from Your Advertiser Lead-Gen Campaigns
March 03, 2021, 05:00 PM
Rebecca Capparelli & Julie Foley
Gannett & Upland Second Street
12th Annual Second Street Awards
March 01, 2021, 07:00 PM
Tim D'Avis, Julie Foley, Liz Huff & Julia Miller
We’ll Teach You How
What makes this Master Class different from other webinars is we’re not going to just tell you what to do – we’re going to teach you how to do it from start to finish. These sessions are going to get in the weeds and answer questions like: Which advertisers are spending? When should I send that email? What should I say during the pitch? And more!
We’re Here for You
The week following the Master Class sessions, we’re going to make the Second Street success team available for 15-minute consultations. This is the perfect opportunity to answer your questions from the sessions or help you brainstorm how to implement these ideas at your media company!
MORE TO COME
Strategy
Revenue Generation
Audience Engagement
Database Growth
Ideas
Master Class Sessions
Not sure which sessions to attend? Here are some you won't want to miss.
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Gordon Borrell, Julie Foley & Liz Huff
Preparing for Reopening: Success in 2021 and Beyond!
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Tim D'Avis, Julie Foley, Liz Huff & Julia Miller
12th Annual Second Street Awards
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Liz Huff & Haley Lopez
How to Ensure Maximum Success from Recurring Revenue Campaigns
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Julie Foley, Sara Gilbert & Matt Hummert
Fine Tune Your Best Of Strategy to Maximize Revenue & Engagement
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Rebecca Capparelli & Julie Foley
Maximize Revenue & Renewals from Your Advertiser Lead-Gen Campaigns
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Tim D'Avis & Julia Miller
How to Build a Powerful Database Growth Strategy
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Julia Campbell & Liz Huff
Creating Meaningful & Valuable Experiences with Branded Content
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Tim D'Avis & Jennifer Williams
Why Email is Critical to a Results-Generating Promotions Strategy
Say Hello to Our Speakers
We couldn't be more excited about our lineup. Which sessions will you be checking out?
